Today’s Biggest Challenge

By: Danielle W. Carter

All eyes were on CEO of Lyric Financial, Eli Ball as he spoke at the Billboard Film, TV and Music Conference 2013.  The panel was titled, “What’s Happening to Investment In Music for Other Media?”

“Five percent of the industry is making 95% of the money.”

Specialty financial companies like Lyric Financial are developing programs to meet the income needs for the 95%.

One of these product solutions includes royalty advances for music professionals and labels.  Lyric explains, “[A royalty advance] is a cash advance on a royalty earning pipeline that has not yet been paid.  You can draw cash immediately for royalties that have not yet been paid by ASCAP, BMI, SESAC, your publisher, or your label. This type of funding is available to all songwriters, producers, and publishers who will earn at least $5,000 in royalties during the next year.”

With the growth of financial companies, staffed by former music executives who understand the sporadic revenue streams of entertainment professionals, there is an opportunity to leverage music catalogs and other assets, thereby implementing more creative financing options.

Lyric Financial posted an interview with Business Manager Johnathan Schwartz who said, “I think the biggest challenge is that today’s earning potential is not as great as a decade ago…artists today are generating more revenue from touring and other opportunities like sponsorship, endorsements, or taking equity positions in companies.  But those opportunities are really only available if you’re an A-list artist.”

Emerging artists, songwriters, and other music professionals continue to trail-blaze in the industry, standing behind music they believe in, which often means heavily investing in their craft and business upfront.  Once widely available, the practice of utilizing alternative funding options may become a favorable way going forward to sustain a career in the music industry.

Let us know your comments!  Would you consider using a financing program?  Do you think artists can continue to rely on crowd funding campaigns?

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Danielle W Carter with Emerging Artists at Billboard Conference 2013

Danielle W Carter with Emerging Artists at Billboard Conference 2013

 

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We just went live in London!

Proud to have Careershifters, an insightful global resource for career changers, support our collaborative “joy in the journey” in this exclusive interview

Careershifters features "Joy in the Journey" Success Story with Dani W

Careershifters features “Joy in the Journey” Success Story with Dani W

4 Days LEFT until Halloween!  Join the #DaniWproject to EXPERIENCE the making of the FIRST ALBUM HERE!

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Street team is gearing up to share the #DaniWproject on Hollywood and Highland!

Street team is gearing up to share the #DaniWproject on Hollywood and Highland!

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Dani W leaks New Video about 1st Studio ALBUM…

Dani W releases NEW details about FIRST STUDIO ALBUM HERE!

Dani W releases details on first studio album!  http://daniellewcarter.com

Dani W releases details on first studio album! http://daniellewcarter.com

 

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Behind the Curtains with Katy Perry, Big Sean, Brandy Clark…

Enjoy this recap of an all star cast seminar below!

Plus, Let’s Get Together Again!  Save the Dates:

I’ll sing if you dance!  More at www.daniellewcarter.com

ASCAP “I CREATE MUSIC” EXPO 2013:  Behind the Curtains

Were you at the ASCAP “I Create Music” Expo this year?  One-on-one listening and feedback sessions with industry executives, peer-to-peer networking, awareness of imperative regulatory lobbying on Capitol Hill and a solid lineup of acclaimed panelists made for an informative and eventful conference.  If you missed it, you can still purchase the online access to the recorded panels through the ASCAP website.

During the Expo, we heard from accomplished A&R executives such as Tina Davis, who discovered Chris Brown, as well as from artists and producers like Stargate, Ne-yo, Katy Perry, Jill Scott and Big Sean.  Some panelists who represented major international publishers even provided their contact information and were seeking song submissions.  Award winning international songwriters graced the panels to recount golden nuggets from their respective career paths.

An overarching theme of advice was to stay focused no matter what; keep developing your authenticity as a writer, artist, producer, or musician so that your songs stand alone and speak for themselves.  As you do so, the dots will continue to connect and shape your career path as you remain open to opportunities and fine tune your instincts.  Each milestone you reach prepares you for the next.

Many attendees enjoyed the interactive co-writing session hosted by artist/songwriter Priscilla Renea, whom ASCAP reported:  wowed last year’s EXPO by performing some of her biggest songs at the closing Writers Jam: “California King Bed” (Rihanna), “Who Says” (Selena Gomez) and “Love Spent” (Madonna).

During Priscilla’s session, attending songwriters gathered in a large conference room and were placed into separate writing teams.  Each group was given the same instrumental track and a limited amount of time to write the best verse possible.  When the writing time ended, each team had the opportunity to present their melody and lyrics on stage.

Priscilla selected the best two verses in the room and recorded them live.  At the end of the session, the entire room listened proudly to the freshly recorded song.  ASCAP has found this to be a way to engage their attendees and to enrich their experiences.  Going forward, this could be an opportunity to not only add value for attendees, but also to leverage their talent through more interactive workshops.

A special feature of the Expo is the final Songwriter’s showcase called “The Writers Jam”.  This year, talent included Stacy Barthe, Brandy Clark, Brett James, and Tom Higgenson from Plain White T’s.  Each artist/songwriter delivered compelling songs one-by-one, in the round, Nashville style.

One showcase favorite at “The Writers Jam” was Brandy Clark, whose descriptive Country lyrics moved many dry eyes to tears.  She gave very little introduction to her songs, demonstrating the principle of “Show, Don’t Tell.”  Overall, the talented lineup of songwriters shared the power of great songs, reminding us why we love what we do.

Pics Are Here! Wonderful Seeing You @TheMintLA Showcase

The Mint LA, Songsalive! Showcase

The Mint LA, Songsalive! Showcase

It was just last week that Chris Lee and I were playing at The Mint Los Angeles with family and friends. If you had a chance to join us, please leave your comments and “testify” at the bottom of this blog or on my site with your experience. Your comments, few or plenty, make a huge impact on the shows we bring you in the future! Thank you for sharing your journey with us!

Hello Ladies!  Moni brightens the evening with her fashionable touch!

Hello Ladies! Moni brightens the evening with her fashionable touch!

Danielle W Carter

Intense discussion after the show!

Good excuse for a mini reunion!

Good excuse for a mini reunion!

Staying Connected!

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ReverbNationTweet, Tweet, TweetConnect with Chris Lee, Pianist, Composer, Producer on YouTube or MySpace

Songsalive! Showcase @TheMintLA

Songsalive! Showcase @TheMintLA

Danielle and Chris Lee, Pianist Danielle and Chris Lee, Pianist, Composer Producer

Danielle and Jimmy, Musician and Founder of Song Net

Danielle @TheMintLA

Singer/Songwriters in around Nashville Style Showcase

Singer/Songwriters in a round Nashville Style Showcase

Danielle W. Carter taking in Chris Lee on Piano

Coming Soon!
Season II of “From the Ground Up: Life Of An Indie Artist”
Outdoor photo shoot by Blanco Photography

Special THANK YOU’s to Chris Lee, Amber C. for collecting fav song votes at The Mint, Cynthia C. for your photography skills and Songsalive! for selecting us for Spotlight Member of The Month and the Mint showcase and last but never least PURE+Prive Jewelry Company for the frosting both on stage and off

SET LIST
Find Another Way – Written by: Danielle W. Carter
The Other Room – Written with Anthony Bowman
Talking to Love – Written with Sophie Ilys

How time flies! Show is over and now I am sitting at a small coffee counter overlooking 43rd Street and 9th Avenue in the Big Apple. Taking a careful sip of my steamy mug, I watch thousands of shoes scurry down the worn cemented streets. Sometimes I’m amazed by the simple fact that it is so easy to pick up and leave one city for another, immersed in a brand new rhythm. It feels like a fresh start, or maybe what having a new identity would be like. All of the things that I “had to do” but didn’t have enough time to get to don’t seem as urgent when I step outside of my bubble. There are so many places I’m naturally drawn to that I know I must visit like the UK, Argentina, Peru, etc…Where do you want to go? There are definitely more adventures with my name on it. What could be waiting for you?

From The Ground Up: Life Of An Indie Artist in Hollywood

In this episode: Time to get healthy…mind and body….leads to a 30-day Challenge for charity called Little Kids Rock, Meet my band rocks the house in Hollywood. Plus Inspiration for your journey and more music making on the breathtaking shores of Corona…

Did you miss Season ONE? Fear not, you can catch up on the series here: http://www.youtube.com/watch?v=MRQl7eZtQJA&list=PLTWPGke_zz1Nsbu9k0cFz2DRU4fJNHPE0

New Season Coming + New Look to our site! Get the scoop at http://www.danielleWcarter.com

Jewelry sponsored by PURE+PRIVE. By appointment only. Thank you!

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