Joe Solo gave songwriting critiques and spoke at the last Songsalive! workshop in LA. Among many other song and marketing takeaways were:
– Hooks = Checks
– Don’t bore us get us to the chorus
– Knowing versus thinking. When you say you know, it builds confidence among your listener.
– You’re only as good as your graphics in this multimedia environment.
– His video series is done in collaboration with CD baby which gets him more sign ups and double exposure. Find ways to offer others benefits and help grow your readership at the same time. Collaboration is powerful. Be creative.
Record Producer, Songwriter, Composer • Credits Include: Fergie, Macy Gray, Atlantic, MTV, Epic, HBO, Paramount, NBC, Universal, Sony, Apple, Famous Music Publishing, CBS, Killer Tracks, Fox Sports Music, BMG, Hasbro Games; • Seasoned Film / TV Composer & Songwriter; Songs heard on One Tree Hill, The OC, Major League Baseball, Dancing with the Stars, and many others • Past speaking engagements include ASCAP’s “I Create” Expo, The Songwriter’s Guild of America, Expression College of Digital Arts, Billboard’s Film & TV Conference, The Producer’s Conference, UCSB, and The National Assoc. of Record Industry Professionals. • Endorsements include Gibson, Apogee, Spectrasonics, Yamaha, Propellerheads, RME, Seymour Duncan, Overloud, MOTU, and Antares. • Currently Joe is helping artists and music industry pros to become successful through his “Music Success Workshop”, instructional videos, hands-on career coaching, and of course… songwriting & producing records. http://www.joesolo.com.